Brand Essence
Bundo Café, nestled in the heart of Xalapa, is more than just a coffee shop. It's a magical portal where art, culture, and healing collide in vibrant harmony. Located just minutes away from an artist residency, Bundo offers an immersive bicultural experience, blending the traditional flavors of Xalapa with contemporary influences. This space isn't just for casual coffee lovers; it's a sanctuary for artists from all walks of life—a place to create, connect, and rejuvenate.
Branding Concept
The branding reflects the café's dynamic and artistic energy, capturing the essence of Xalapa's rich cultural tapestry. The bold and colorful design invites customers into an environment where they can pause, sip, and savor both the surroundings and the creativity that fills the space. Bundo’s brand is playful yet grounded, making it the perfect hub for artistic exploration and casual community gatherings.
Brand Assets & Application
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Typography: The bold, sans-serif typeface used in the branding is both approachable and eye-catching, embodying the café’s dual personality as both a warm community space and a vibrant hub for artistic expression. The juxtaposition of blocky, bold fonts with soft, whimsical handwritten elements reflects the café’s mission of blending cultures, art forms, and energies.
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Menus & Packaging: We designed vibrant, eye-catching menus and packaging with a retro-modern aesthetic, featuring eclectic shapes and playful typography that invite patrons to explore and enjoy. Every bag of salsa or granola carries Bundo’s ethos of homemade artistry.
Custom social media templates capture the café’s warmth and energetic spirit, making it easy to showcase the delicious offerings and artistic events happening within the space. The templates are designed to seamlessly integrate Bundo’s branding into every post, creating a cohesive digital presence.
Brand Mission:
Kosmic Space is a sacred oasis for individuals seeking deeper self-discovery, healing, and empowerment. With a blend of cosmic wisdom, holistic practices, and creative expression, Kosmic Space is dedicated to nurturing mind, body, and spirit through transformative experiences. Whether you seek personal growth or a tranquil escape from the everyday, Kosmic Space provides the tools and environment for you to unlock your full potential and embrace a harmonious journey.
Logo & Visual Identity: Kosmic Space's logo is a magical blend of celestial elements — stars, moons, and mystical symbols — creating an ethereal yet grounded identity. The soft, hand-drawn typography gives the brand a personal, intimate feel, while the celestial icons emphasize the cosmic and spiritual energy. The primary color palette consists of deep, dusky purples, warm copper tones, and soft cream, evoking both a sense of mystery and grounded wellness.
Brand Assets & Application
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Packaging & Merchandise Design: Kosmic Space’s products — from ritual bath salts to cosmic candles — feature elegant, minimalistic packaging. Each product is adorned with starry illustrations, muted earthy tones, and handwritten labels, giving them an artisanal touch. Items like “Good Luck Bath Salts” and “Scorpio New Moon Elixirs” are packaged in beautiful glass bottles, each product designed to look like a treasure you’d find in a witch’s apothecary.
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Typography: The typography evokes a sense of mysticism with delicate, flowing script fonts paired with classic serif styles. This combination mirrors the balance Kosmic Space offers — blending grounded wisdom with ethereal, otherworldly insights. The fonts are timeless, yet they carry a modern edge that makes them inviting and accessible.
The Kosmic Space experience is extended through social media, where followers are immersed in a dreamy world of cosmic inspiration. From daily affirmations set against soft, glowing imagery to live guided meditations, Kosmic Space's online presence feels like stepping into an astral sanctuary. Instagram stories feature moon phase updates, tarot card pulls, and guided mantras.
Brand Mission
Good Boy is all about celebrating the joy and mischief that comes with having a dog. It’s not just a brand but a lifestyle for dogs who are pampered, stylish, and love a treat (or three!). This brand's fun and playful approach makes it the go-to for pet parents who want the very best for their pups — whether it’s a stylish outfit, a refreshing shampoo, or a scoop of dog-friendly ice cream.
Logo & Visual Identity
Good Boy’s logo is designed to exude cuteness and playfulness, with a fluffy, pastel-colored cartoon dog front and center. The soft color palette (light pink, baby blue, mint green, and sunny yellow) reflects the light-hearted and fun nature of the brand.
Brand Assets & Application
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Packaging Design: The packaging for products such as the “Smelly Boi No More” shampoo, “Snowy Snouts” pup ice cream, and Good Boii Treats is colorful, minimalistic, and appealing to both dogs and their humans. The use of vibrant, pastel colors and playful patterns makes the products stand out on the shelves and mirrors the joyful, energetic spirit of a wagging tail.
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Marketing Assets: From storefront visuals to the brand’s social media presence, every element is fun, fresh, and vibrant.
Social media posts feature adorable dogs enjoying Good Boy’s ice cream or getting a bath with their "Smelly Boi No More" shampoo, while wearing the brand’s colorful aprons and apparel.
For Nomadic Press, a leading voice in the literary and arts community, I transformed their website into a fluid and engaging digital experience. My mission was to build a user-friendly platform that not only reflected the brand’s creative ethos but also streamlined their digital storefront for ease of use and increased engagement.
UX Strategy and Design:
I began by conducting an in-depth analysis of the user journey, identifying pain points and opportunities for enhancement. By refining the navigation and organizing content flow, visitors can effortlessly explore Nomadic Press’s publications, events, and artist showcases. The goal was to create a frictionless user experience (UX) that guides visitors to key actions like donations, event RSVPs, and publication purchases with minimal effort.
UI Excellence:
Visually, the site required a design that balanced artistic expression with functionality. I employed a minimalist aesthetic, enhanced by bold typography and subtle design elements that allowed the creative content to shine. The clean and cohesive user interface (UI) adapts to different devices, ensuring optimal performance and presentation, whether on desktop, tablet, or mobile.
For Ladderbird Literary Agency, a prestigious agency committed to elevating underrepresented voices in the literary world, I was tasked with creating a website that not only reflected the agency’s values but also facilitated a smooth user journey for clients, authors, and readers alike.
Elegant Visual Design:
Visually, I designed the site to mirror the professionalism and creativity that Ladderbird embodies. Subtle typography choices combined with bold accents bring an elegant yet approachable feel, perfectly aligning with the agency’s mission of supporting emerging voices. The design is clean, responsive, and adaptable across all devices, ensuring a smooth experience whether visitors are browsing on desktop or mobile.
UX Strategy and Design:
Understanding the nuances of a literary agency's digital needs, I crafted a seamless user experience (UX) that makes it easy for visitors to navigate between author information, submission guidelines, and agency updates. The flow of information was carefully mapped to provide a logical, intuitive journey, helping users easily connect with the agency's services while showcasing Ladderbird’s diverse talent pool.
UI Excellence:
Given that Ladderbird Literary Agency often serves as the first point of contact for aspiring authors, I placed a strong emphasis on a simple and accessible submission system. The user interface (UI) was designed to guide authors through the submission process, ensuring that everything from manuscript uploads to agent selections was as streamlined as possible, while still maintaining the professional tone needed for a literary agency.
ROMANCE AUTHORS WEBSITES
I specialize in creating custom illustrations that bring stories, brands, and publications to life. Whether it's crafting eye-catching website visuals, designing book covers, or illustrating entire publications, I adapt my style to fit each client’s unique vision. My work ranges from hand-drawn creations to sleek digital artwork, ensuring every piece is a perfect reflection of the client’s brand or story.
From detailed book illustrations that draw readers deeper into the narrative, to publication layouts that engage and inform, I collaborate closely with clients to deliver visuals that captivate and inspire. No matter the medium, my illustrations are designed to elevate the overall experience, making them not only visually stunning but also strategically aligned with the project's goals.
